Case Study : The Analytics Pipeline At Teads

Teads, founded in 2011, is the inventor of outstream video advertising and the leading native video advertising marketplace. Publishers work with Teads to create brand new outstream video inventory, monetizing it through programmatic buying, their own sales force, or third parties including Teads Demand.

Tead’s architect Alban Perillat-Merceroz wrote a very interesting article on describing how Teads orchestrates Kafka, Dataflow and BigQuery together to ingest and transform hundreds of thousands of events. Another proof that when it comes to high performing architecture, open source is one of the best ways to go.

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