In an impressive move, Automattic, the company behind WordPress, announced today that Salesforce injected $300 million at a $3 billion valuation.

According to Automattic Crunchbase profile, with this new injection of cash, the total raised by the company since day one is $617 million.

This is the confirmation of the big ambitions of Automattic. The CMS world is changing drastically, moving from content management for the web to headless digital platforms where users connect with organizations through mobile, web, voice-enabled apps, chatbots and messaging.

After the acquisition of Tumblr recently, Automattic will probably push ahead in the PaaS business, as well as developing its nascent but promising Enterprise offering.

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