The goal here is to do for email (starting with your personal mailbox) what Google did for the web… The Google principle: It doesn’t matter where information is because I can get to it with a keystroke. So what is Zoï¿½? Think about it as a sort of librarian, tirelessly, continuously, processing, slicing, indexing, organizing, your messages. The end result is this intertwingled web of information. Messages put in context. Your very own knowledge base accessible at your fingertip. No more “attending to” your messages. The messages organization is done automatically for you so as to not have the need to “manage” your email. Because once information is available at a keystroke, it doesn’t matter in which folder you happened to file it two years ago. There is no folder. The information is always there. Accessible when you need it. In context.